Crown Royal is the NFL’s official Super Bowl sponsor. Crown Royal Super Bowl LVI Limited Edition features a list of the football team logos on each side of the box, with the Superbowl logo on front & top. Crown Royal Fine Deluxe is a unique blend of our finest whiskies artfully selected by our team of master blenders who work to create harmony greater than the sum of its parts. Sip over ice or with your favorite mixer for the perfect game day compliment.